Hele mai ho’ohiwahiwa – To honor

New Arrivals!
PŪPŪ HINU HINU

Popular Print is back! new color in Sapphire. Layers of seashells flow through each piece. Available in Men's & Women's Styles.

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C e l e b r a t i n g
65 Years of Aloha

3 LIMITED EDTION ALOHA SHIRTS. Assorted Graphic Tees and more...

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Boys & Girls

Stylish & Comfortable Aloha Wear for Kids

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Hula Styles | Fit and Flow
Kamalei

Wrinkle free material, these dresses are perfect for the traveling or on the go girl. Inspired by Hula Dancer, Sarah Kamalei.

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MENS

MEN

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WOMENS

WOMEN

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RIVER & UP

RIVER & UP

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Kamalei

KAMALEI

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Top Picks

Featured Collections

Inspiration - Weekend Looks for Haili Jumpsuit
Inspiration - Weekend Looks for Haili Jumpsuit
Create 3 different weekend looks with Haili Jumpsuit. Sunset Dinner Cruise, Sunday Brunch and Aloha Casual.

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‘IOLANI Aloha Shirts on HGTV's - My Aloha Dream Home
‘IOLANI Aloha Shirts on HGTV's - My Aloha Dream Home
HOST WAYNE CHI We were so excited to spot an...

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Summer Print ʻĀinahau Dark Coral
Summer Print ʻĀinahau Dark Coral

'IOLANI July Print ʻĀinahau - Wrinkle free material available in women's, men's & children's. Made in Hawaii. 

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