Hele mai ho’ohiwahiwa – To honor

New Arrivals
Waipi'o Eggplant

Available in Men's & Women's. Wrinkle Free Material. Made in Hawai'i

View More 

C e l e b r a t i n g
65 Years of Aloha

3 LIMITED EDTION ALOHA SHIRTS. Assorted Graphic Tees and more...

View More 

Boys & Girls

Stylish & Comfortable Aloha Wear for Kids

View More 
MENS

MEN

View more
WOMENS

WOMEN

View more
RIVER & UP

RIVER & UP

View more
Kamalei

KAMALEI

View more

Top Picks

Featured Collections

Inspiration - Weekend Looks for Haili Jumpsuit
Inspiration - Weekend Looks for Haili Jumpsuit
Create 3 different weekend looks with Haili Jumpsuit. Sunset Dinner Cruise, Sunday Brunch and Aloha Casual.

UP

‘IOLANI Aloha Shirts on HGTV's - My Aloha Dream Home
‘IOLANI Aloha Shirts on HGTV's - My Aloha Dream Home
HOST WAYNE CHI We were so excited to spot an...

UP

Summer Print ʻĀinahau Dark Coral
Summer Print ʻĀinahau Dark Coral

'IOLANI July Print ʻĀinahau - Wrinkle free material available in women's, men's & children's. Made in Hawaii. 

UP

Instagram