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Aloha for Aloha is a way of life

It is a tenet of giving that has been a part of our family legacy for generations. We’ve been fortunate to be in business in Hawaii through 3 generations and over 7 decades. And though we have had our share of ups and downs along the way, this current situation is one of the most challenging. Like most small business owners during this pandemic, we’ve been busy trying to determine new ways just to survive, yet while we strive to survive, we want to continue to maintain a steadfast commitment to giving, cultivating creativity, and making Hawaii a better place.

During the COVID-19 pandemic we remained dedicated to giving back to our community. In March we donated over 2000 special-made masks to Queen’s Medical Center. In April we partnered with the Henry Kapono Foundation to help musicians in Hawaii. To date, that project has given over $170,000 in Foodland gift cards across our state. In May, over $10,000 was raised through a virtual concert in partnership with Rainbow Drive-In and Highway Inn. In June, our family partnered with the Honolulu Board Realtors to match $20,000 in donations to the Foodbank in Hawaii. And most recently we donated over $50,000 to The Friends of ‘Iolani Palace.


We all know it is easiest to give in times of prosperity. We all know it is necessary to give in times of need. However, helping our community during these tough, challenging times requires a 24/7/365 commitment. It was through these projects that the Aloha for Aloha campaign was born.

Beginning July 20th, 2020, we will begin our campaign by donating one garment for each ‘IOLANI brand garment sold in our store or online with no limit or ending date.

It is our hope that this act of giving will continue at ‘IOLANI, Inc indefinitely. Our initial donations will go to chosen organizations that strive to assist men and women who need help entering or reentering the workforce. From there, we plan to expand the Aloha for Aloha campaign to other areas of need, with hopes that other organizations or individuals will feel compelled to do the same.