River & Up - Living 808 Feature
Posted on by Sarah Kawakami
A play on the Kawakami Family name ~ in Japanese, “kawa” means river and “kami” means up, so we thought this was kind of a cute way to incorporate our family name into the new brand. We will also add the slogan, “Growing with the flow” to reflect that it is a children's line of clothing!
We were inspired by our Aloha polo's for men that we thought... Little boy's should get them too! This 2 button polo is the cutest and easiest style for the on the go boy. Wrinkle free material will keep mom and dad happy knowing that as much as they play, they will always look like the little gentleman they are. In addition to the aloha polo's, we also have our class button down Cotton & Rayon Aloha shirts for boys. You will see that there are many coordinating prints for Dad and son’s in store and online!
This little girl leggings line was inspired by "Playtime". 'IOLANI wanted to create a piece of clothing for kids to run around in, jump, slide and swing. Easy elastic band provides comfort for your keiki (kid) and allows them to dress themselves and feel like a big kid!
With the wrinkle free properties, mom and dad will never have to worry about putting out the clothes the night before!
We hope your keiki loves wearing River & Up as much as we loved designing it! This is only the beginning of River & Up, so stay tuned for new styles, prints and colors to flow on in soon!
Mahalo to these cute models Kupa'a Tavares, Kamakoa Tavares, Reese Ohama, Tevai Ruth, Hina Ruth and Liam Bush.